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Connected TV ads: Using Google Promotions for Local Reach

Connected TV ads: Using Google Promotions for Local Reach

Savvy shoppers are always keeping an eye out for their next purchase, whether it’s scrolling through social media or visiting their favorite online marketplaces. Growing your eCommerce requires being equally vigilant about all the most promising sales and marketing...
How Grocery Stores Can Use Local Search Ads And LIAs

How Grocery Stores Can Use Local Search Ads And LIAs

In the car, on his way home from the office, an executive suddenly remembers his wife asking him to pick up milk. At the doctor’s office, a woman in the waiting room reads a recipe in a magazine and gets inspired. Just as his after-work basketball game wraps up, a...