eCommerce Marketing & Marketplace Blog
Find the latest information on shopping channel updates, marketplace integration tips, product feed info and Suvae.org news. Our eCommerce marketing & marketplace blog is your go-to resource for expanding your product sales with a trusted feed management partner.
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All Blog Posts
Secrets of selling on a Luxury Fashion Marketplace
The definition of luxury changes when you move from the physical world to online shopping....
Google Ad campaign guide for growing eCommerce brands
The most successful ads don’t feel like marketing. They’re so relevant to your interests and...
Dropshipping Guide: How to sell online anywhere, anytime
Starting an eCommerce business used to mean dealing with a lot of overhead costs and...
Data Feeds
Product Catalog Optimization for Changing Shopping Behavior
Shopping behavior is changing, and when we researched how it changed, what we discovered was...
How to Create a Multi-Country & Multi-Language Product Feed Strategy
With your eCommerce storefront up and running, and your product feeds optimized for different...
Essential Feed Optimization Techniques for Google Merchant Center
Ecommerce marketing channels are constantly evolving, which means that your product feeds need to...
Marketing Channels
What You Need to Succeed in eCommerce Affiliate Marketing
As a marketer, are you doing all you can to boost the performance of your eCommerce affiliate...
Affiliate Networks in Europe to Scale-Up Your Traffic and Sales
While the nature of affiliate marketing guarantees a return for the seller, that doesn’t mean that...
Google Shopping Image Requirements & Optimization Tips For Better Conversions
When it comes to advertising your products, following Google Shopping and Facebook’s image...
Marketplaces
Unlock the potential of Macy’s Marketplace with Integration Services
When you step onto West 34th Street in New York City, there’s no missing Macy’s iconic flagship...
Amazon Product Listings: All You Need to Know
As leisure travel skyrockets, consumers are increasing their spending on the world’s top eCommerce...
Inventory Management Tools for Multichannel Ecommerce: What’s the Value?
In the story of every successful eCommerce business, its inventory management tool is always the...
Trends & Insights
5 Digital Advertising Trends to Improve Your 2022 Strategy
If 2020 was the year fashion and other retailers struggled through massive disruption to keep...
The New Omnichannel Experience Retailers Must Master
If there is one golden rule of omnichannel experiences all retailers need to remember, it’s this:...
Interview | 5 Trends that will Change the eCommerce Sector in 2021
The main eCommerce trends of 2021 include social commerce, local inventory advertising,...
Suvae.org News
How The North Face Gained a Higher Average Order Value through GMC Price Competitiveness Report
Like many brands and their agency partners, The North Face and PHD Media, continually strive to...
Salesforce Commerce Cloud Integration with Suvae.org
The adoption of Salesforce Commerce Cloud (SFCC) has exploded for big retailers around the world....
Triboo & Suvae.org Partnership: a one-stop Solution to Expand Omnichannel Sales
Triboo is working with Suvae.org, a product feed management platform, used by top global...
All Blogs
Using Generative AI to optimize Titles and Descriptions for Superior Ecommerce Feeds
You know a great product title when you see one. It’s that perfect combination of keywords that...
Ecommerce Trends & Insights
Using Visual Search show your brand at its best to shoppers
We all know what to do when we see the long, thin box on the front of Google’s home page: enter a...
Shopping Channels
Convert More Customers with Facebook Retargeting Ads
Remember how that eye-catching Facebook ad grabbed your attention? The timing was perfect, the...
Online Marketplaces
Secrets of selling on a Luxury Fashion Marketplace
The definition of luxury changes when you move from the physical world to online shopping....
Product Data Feeds
Amazon Product Feed Optimization: 10 reasons to start now
As peak shopping periods like Black Friday get closer, there is no time to waste. This is the time...
Suvae.org News
Kipcast: The Value of Consulting and Technology in the Global Marketplace
When it comes to global marketplaces, it is clear that the post-pandemic era has unleashed a...