Amazon FBA vs FBM: How Brands Should Decide
With Amazon’s ever-expanding global network encompassing over 175 fulfillment centers, the capabilities and advantages of its Fulfilled By Amazon (FBA) platform continue to grow. That doesn’t mean Amazon FBA is right for every brand, or in all circumstances. As you...
Suvae.org and Competitoor Forge Global Partnership to Revolutionize Digital Marketing Solutions
Suvae.org, the proprietary platform of Impresoft Group, and Competitoor, an AI-driven Price and Market Intelligence platform, are thrilled to announce a strategic partnership that will transform digital marketing strategies for brands and retailers worldwide. This...
Using Generative AI to optimize Titles and Descriptions for Superior Ecommerce Feeds
You know a great product title when you see one. It’s that perfect combination of keywords that somehow makes it irresistible to click through and add the product to your shopping cart. Creating product titles at that level can seem like a mysterious process, or a...
Voice Search Optimization 101 for Brands
Successful retailers are always listening to their customers. This not only includes the moments they come into a physical store and speak with an associate. It even goes beyond paying attention to the comments they make on websites and social media platforms. Today,...
Asos vs Zalando: Which one to choose and why
Expanding your eCommerce sales beyond your brand’s own web site is a big decision. Online marketplaces represent a huge opportunity to reach a much larger addressable market and grow revenues, but it’s important to choose carefully. For luxury fashion retailers, for...
Secrets of selling on a Luxury Fashion Marketplace
The definition of luxury changes when you move from the physical world to online shopping. Consumers who go looking for luxury fashion in person can appreciate a well-designed space devoted exclusively to a single brand. They might admire the tasteful décor that sets...
Dropshipping Guide: How to sell online anywhere, anytime
Starting an eCommerce business used to mean dealing with a lot of overhead costs and responsibilities. Besides manufacturing products, you had to set up a warehouse to store your inventory. You’d need to buy trucks. Then you’d have to hire reliable staff to drive...
eCommerce trends that will define retail marketing’s future
There’s a reason consumers pay attention when they see a social media post with the hashtag “trending.” No one wants to miss a popular video on TikTok. Everyone wants to see what others are saying about a hot topic in the news. If they’re in a shopping mood,...
10 steps to Product Title Optimization Perfection
Online shoppers might have seen an ad featuring your most popular products. They could have had friends and family specifically recommend one. There are also instances where consumers will search Google for one of the product categories you carry. Even then, however,...
Managing Active Inventory for multiple online marketplaces
Years ago, one sure sign of a brand’s success was its products being featured on the shelves of an ever-growing number of retailers and department stores. Today, success is about finding a brand while browsing the online marketplace of your choice – and trusting that...