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A few years ago, marketing research firm Gartner described this as a shift to a composable enterprise, where organizations would adopt technology like a series of interchangeable building blocks. This would lead to greater speed, flexibility, and resilience, its analysts said.
Achieving composability as a business may sound like a lofty goal, which is why the MACH architecture brings together all the principles that you can keep in mind to ensure you’re choosing the right solutions along the way.

What is MACH architecture?

As a MACH architecture backgrounder on TechTarget noted, MACH is more of a concept that businesses should use to develop a strategy rather than a one-size-fits-all blueprint.
The four principles include:

Microservices-based

No one wants to encounter the “domino effect” in software, where you touch one piece of an application and it affects every other part. Microservices avoids this by treating each application function on an individual basis. That makes it easier to update, enhance or remove specific services more readily than you could with monolithic applications.

API-first

For a long time, internal development teams within organizations or those within vendor companies would begin writing code and even launch applications, then realize their work wasn’t done. They might need to integrate with other tools or add some kind of enhancements. This often leads to a search for the right application programming interface (API). An API-first approach puts the horse before the cart, understanding that starting with APIs will give them more options later on.

Cloud-native

Similarly, many applications that were initially developed to be installed on a company’s own premises have been revamped over the past number of years to run in the cloud. This includes many CRM systems, ERPs, and marketing software tools. Today, the advantages of a software-as-a-service (SaaS) model have led to a cloud-native approach, where applications take full advantage of the elasticity, scale, and resilience of public, private, and hybrid cloud environments.

Headless

When many brands set up their first eCommerce sites, they were limited by content management systems that forced them to stick with the user interface (UI) that came with it. Today they have more options, thanks to headless commerce tools that decouple components like the UI from the back end where product data and other information are stored. This has eased the path for rendering content across mobile devices, wearables, and even “smart mirrors” in their store locations.

MACH architecture example

Several well-known brands are already demonstrating compelling MACH architecture example use cases. As Diginomica reported, pet food giant Mars Inc., furniture retailer Ikea, and Interflora are all moving to MACH solutions to improve the way they operate.

The article also profiled footwear brand ASICS, which sees MACH as a way of providing richer product data, such as details on how many of its running shoes have information about heel drops. Focusing on MACH principles is allowing the company to deploy solutions that will surface more of what customers want to know amid omnichannel shopping experiences.

MACH architecture pros and cons

Companies don’t change the way they adopt IT very often, and there can be an understandable reluctance to upgrade or migrate to solutions that aren’t fully mature. Deciding on whether MACH architecture is right for you will come down to weighing the following:

Pros

Greater uptime
Having an application crash or lag can have a detrimental impact on the business, particularly when you’re trying to sell to customers online. MACH solutions can help avoid this scenario because microservices, for instance, allow for greater fault isolation. That means pieces of an application can be remedied before a problem cascades to the rest. A brand’s digital presence can have higher availability as a result.

Faster upgrades
Brands may often be interested in bringing on new tools to assist with their sales, marketing, and online orders, but need to check first that solutions will mesh with what they already have in place. The composable nature of MACH solutions provides a more streamlined and accelerated path to integrating with a greater variety of applications and tools. This in turn could help brands gain a competitive advantage or speed up the time to market with features that customers want from a digital experience.

Scaleable growth
More customers, more orders, a greater mix of inventory – nothing should get in the way of brands increasing the rate at which they achieve their business goals. When IT can’t deal with large volumes of data or creates other impediments, it’s obviously not going to provide the expected return on investment. Opting for MACH solutions could provide peace of mind that they can grow at an exponential level without significant risk their IT will fail to keep up.

Cons

Lack of expertise
Many brands may not employ enough (or any) in-house developers who can create their own bespoke MACH architecture. This can be mitigated by working with trusted technology partners that have already developed their solutions based on MACH principles

More tools
MACH solutions that are developed or deployed internally may require additional tools to monitor and manage their performance. In other cases, however, SaaS tools will have measurement and reporting capabilities built into the core product

Legacy issues
Moving to MACH solutions could involve retiring older, monolithic applications that have been in place for some time. Rather than seeing this as a project calling for a complete revamp of your entire tech stack, look for specific areas where deploying a MACH solution will bring business value while putting you on the road to composability.

Selecting MACH Solutions

The criteria for what you need in a MACH architecture will depend on your business and its needs, but aim to cover these bases:

• Purpose-built: You want best-of-breed building blocks that were designed with specific business outcomes in mind versus more generic, all-purpose solutions
• Pre-built integrations: APIs and webhooks should make it easy to bring on applications and tools without causing significant business disruption
• Strong SLAs: The most trusted SaaS solutions include service-level agreements that let you move forward with confidence
• Continuous delivery model: Automatic updates eliminate the risk of solutions becoming out of date or creating vulnerabilities
• Access to expertise: Look beyond the solution itself and establish that you’re working with a company whose team can guide your shift towards a MACH architecture

MACH solutions for eCommerce

For areas such as product feed management, marketplace integration, and local inventory ads, Suvae.org offers an example of MACH architecture in action. This includes a cloud-native development path and sophisticated use of APIs, as well as pre-built integrations that make it easy to connect product listing to leading platforms such as Salesforce Commerce Cloud.

Moving to a MACH architecture doesn’t have to be a headache. Connect with our team to learn more about how to know if you’re investing in solutions that will turn your brand into a composable business.

The post Why MACH Architecture offers Greater eCommerce Flexibility appeared first on Suvae.org.

As one of the companies of Impresoft, Kipcast has assumed in such a scenario, a fundamental role of “accompanying” company-customer towards the right plan of digital sales presence.

Impresoft, today a true reservoir of innovation, was born in 2018 and immediately set an important objective: to become the largest IT player on the market. This is a goal to be achieved also through acquisitions and integrations with other organizations, as happened with Kipcast. As a result, Impresoft has set up four competence centers to cover the various needs of customers: Business Solutions, Industry Solutions, Customer Engagement, and Corporate Resilience.

It is a change of pace in some ways majestic, which will also require a restyling of the whole brand, so that you can tell, almost holistically, what the individual legal entities do.

Kipcast Role

As anticipated, Kipcast deals with a very dynamic industry, ranging from marketing to the online presence of brands in third-party stores. The company launched the Suvae.org platform on the market in 2015, to allow the simplification and optimization of product data distribution to all corporate third-party channels: marketing, store promotions, marketplace sales

The solution, in SaaS mode and hosted on the cloud, is already adopted by over 250 brands in the fashion industry, but also targets brands from other industries.

As Federico Vittadello, VP of Business Development at Kipcast explains: «Our target audience is, in large part, that of large companies, which need to manage and distribute a wide range of data, but also to enjoy a platform that is as flexible as possible. The value which we bring to the world of customer engagement lies in the opportunity to work on software that promises a speed of execution and, as we will see, also quality». The first point deals with a non-trivial problem when the context requires quick and informed decision-making.

The market is changing

As the market is changing, it then becomes necessary to better control sales channels, also the ones different from their own, to know the competition and where the consumer aims. Suvae.org works just like that while simplifying the various steps that companies need to take to launch on the global marketplace.

The primary directives to which Kipcast points are: first of all the automation of the presence of the brand on the marketplace thereby freeing its customer from an often burdensome task both in terms of time and money. «Moreover, as subjects operating for years in the world of online commerce, we can specifically advise brands, also suggesting which architectures to choose, thus laying a solid foundation for the project. Finally, being already integrated with marketplace platforms, once the negotiation process is over, at the technological level we speed up the launch of online products, from their loading to payment, return, and refund management, including special cases».

A key advantage of Kipcast is the consulting aspect that is offered from the start of each onboarding: «Knowing downstream the needs of the marketplace, as experts in the field, we can advise what is best for each customer» the manager concludes. So fluidity but also adaptability and customization of the platform, with vertical know-how that allows a brand to approach a market that presents new everyday challenges, in a much more serene way.

What’s in the future of global marketplaces?

Kipcast sees a trend that could soon take root: the approach, at least in terms of promotion and presentation, of B2B sales channels compared to traditional B2C ones.

«The dynamics seem to replicate, with obvious differences in the quantity of the products to buy and prices, but we see a kind of alignment of the logic underlying the flow of promotions. In such a scenario, the competence of Kipcast in connecting the world of product offering with those who convey them to end customers becomes fundamental for companies which want to extend their aims beyond the traditional horizons».

Reach out to our consulting technology experts to discuss the value and the opportunities we can bring to your business.

The following post has been translated from a previous article located at DataManagerOnline

The post Kipcast: The Value of Consulting and Technology in the Global Marketplace appeared first on Suvae.org.

That’s why they need to be protected with the kind of security that AWS Cognito MFA (multi-factor authentication) can provide.

Much like showing an employee identification card when you show up in an office, authentication technologies are a way to confirm that only authorized people are logging into your backend infrastructure.
For years, authentication was often limited to the use of passwords, even though they were often forgotten by employees and easy to guess by cybercriminals.

Multi-factor authentication (MFA) provides additional layers of protection to digital platforms by requiring additional credentials. These could include something you know, such as a PIN, sending a text to your smartphone, or even scanning biometric data like your fingerprint or your face.

At Suvae.org, we’re reducing the burden on brands to focus on security and offer peace of mind by standardizing our user authentication based on AWS Cognito MFA.

This post offers some more detail on our approach, and why it will let you spend more time on the products you’re selling and the customers you’re serving.

Platform Authentication – A Technical Choice Using AWS

We’ve standardized on AWS Cognito MFA because it was purposely designed to help organizations authenticate and manage users whether they’re looking into a web portal or a mobile app.

In Suvae.org’s case, the main component for authentication is based on a directory of people who will need to access the platform, which is called a user pool.

This provides a seamless way to manage each user’s profile while also checking for suspicious activity such as an attempt by a hacker to take over someone’s account or to verify a credential like an e-mail address.

We like Cognito MFA because it’s scalable as more users get added, and it also allows customization at the user interface (UI) level, which means we can provide a front end that’s familiar and easy to use.

Components of the Infrastructure Authentication

When you put a key in a lock, you don’t usually get to see the gears and other components that turn and allow you to open a door. The diagram below provides an insider view of what happens when your users are logging into Suvae.org.

The system makes use of Amazon Elastic Container Service (ECS), which are environments where application programming interfaces (APIs) can be created and run in isolation from the underlying hardware.

When you’re trying to authenticate who you are, the user pool grants tokens that authorize requests that get made to the containerized HTTP API.

Once you’ve been authenticated, you can dive into Suvae.org and begin configuring your product feeds for more accurate ads, marketplace listings, and more.

Infrastructure as Code

Keeping this kind of backend infrastructure with the needs of a business would have traditionally required a lot of time and effort, but Suvae.org’s use of infrastructure has changed all that.

What is infrastructure as code? Think of it as a way of using coding to automate complex processes rather than relying on manual (and often error-prone work).

More specifically, we learn about Terraform’s infrastructure as code software to create, change and improve our user authentication.

Where Suvae.org stands: What you get as a Customer

Combining infrastructure as code with AWS Cognito MFA, we’re able to provide a cost-effective, high-speed, consistent, and secure user authentication experience that benefits all our customers.

Having complete control and visibility over who’s logging on at all times also means Suvae.org can continuously improve our approach to AWS Cognito multi-factor authentication.
Terraform helps us keep track of versioning so that changes to the underlying infrastructure can happen incrementally, as new eCommerce needs emerge.

You might not think about how users are logging into Suvae.org on a day-to-day basis, or whether your organization is at any risk of an IT security incident. That’s a good sign we’re doing our jobs right – and another great reason to count on us as a trusted feed management partner.

Contact us to learn more about Suvae.org’s best-in-class technology team and how we can help you accelerate your business growth.

The post How Suvae.org Protects Users with Cognito MFA appeared first on Suvae.org.

We are incredibly pleased to announce that GN Techonomy and Kipcast have joined forces to become a new key player in the eCommerce integration business both from the product/service perspective and the more traditional bespoke integration approach. By providing joint customers with the ability to leverage pre-existing integration components and/or to rely on skilled developers for ad-hoc projects, the combined team of GN Techonomy and Kipcast will always be the most economical, less risky, and customer-tailored solution for their customers.

“Becoming a key player in the eCommerce integration space has always been the ultimate goal for Kipcast. Initially, that meant providing feed management services for online digital marketing (Suvae.org). Subsequently, we expanded by connecting local marketing services with store inventory to drive more customers to stores (Clicktobrick.io for local text searches). At last, marketplace integration and PIM/OMS integration have become the natural evolution of the Suvae.org solution. Together with GN Techonomy, the aim is to provide one-stop-shop services for our customers.” – Giovanni Guardalben, CEO of Kipcast.

GN Techonomy offers a suite of technological & innovative enterprise solutions that varies from software configuration to customized consulting services, to help companies succeed in their digital transformation process. GN Techonomy 25 years of experience in the field of technology consultancy and integration, led to the creation of complete eCommerce & omnichannel solutions which simplify all processes related to online shopping, improve marketing and communication strategies, and refine workflows through data automation and process optimization.

“Creating an Italian technological hub that offers a complete suite of omnichannel solutions to ensure the growth of the online business is our key objective for the future. By seeking this purpose, we are pleased, as GN Techonomy, to partner with Kipcast: the aim is to together respond to the ever-changing needs of our customers through the continuous improvement of innovative products in data integration and feed management. Combining the skills and experience of both companies, we intend to offer a complete set of eCommerce and omnichannel technologies which allow retailers to communicate product information and update sales data across multiple channels and online shopping networks: i.e., marketplace, price comparison engines, advertising platforms, and social media. We strongly believe that Suvae.org and Clicktobrick.io provide retail with real value improving marketing campaign optimization as well as sales performance.” – Gualtiero Biella, Managing Director GN Techonomy.

The post Kipcast joins GN Techonomy to Strengthen its Offer appeared first on Suvae.org.

The post Performance eCommerce: How Kipcast Simplifies Data Management and Grows Online Business appeared first on Suvae.org.

Google Shopping is constantly updating its platform and new data sources to boost campaign performance become available over time.

Working Together to Achieve Better Product Listing Results

The first step towards developing specialized feeds that improve our customer’s campaigns is to develop a close working relationship with both our brand and agency partners.

Suvae.org has been working with The North Face as their Product Feed Management Solution for quite some time. Part of this solution involves creating a Performance Feed that collects The North Face’s sales data from their Google Analytics to automatically create and update a list of best-selling products, and assign a bestseller custom label in their Google Shopping Feed.

Because of our close working relationship with The North Face and their agency, PHD Media, we were able to collaborate on the details of adding a new data source within Google Merchant Center called the price competitiveness report.

What is Google Merchant Center’s Price Competitiveness Report?

This report offers two ways to segment and view data:

1. When you’re viewing data by category, brand, or product type, you can track how competitive you are in Shopping ads auctions over time.
2. When you’re viewing data by-product, you’ll see information on individual products for which a benchmark metric is available.

Performance Feed + Google Merchant Price Competitiveness Report

By adding the data from Google’s price competitive report, we were able to identify and mark the best-selling products that were also priced competitively.

Why does it matter? The result gave PHD Media the ability to create targeted campaigns on a subset of high-converting products that are updated automatically based on price competitiveness and sales data – a search marketer’s dream.

What advertiser wouldn’t want a segmented group of products that had a higher likelihood of converting to sales based on their popularity and competitive price?

“I would recommend working with Suvae.org for product feed management. They were quick to accurately configure the feeds and they actively participated in discussions on how to construct the feed in a way that would give us the results we were looking for. It felt like a true partnership where our common goal was to provide The North Face the best Google Shopping results.” Andrew Griffiths – Senior Search & Social Manager, Digital Solutions – PHD Global Business

Ready to start using different data sets to improve the ROI of your product feeds?  Contact Suvae.org to book a consultation today.

The post How The North Face Gained a Higher Average Order Value through GMC Price Competitiveness Report appeared first on Suvae.org.

Our platform allows retailers, brands, and agencies to update, optimize and connect product data from Salesforce to popular platforms like Google Shopping, Facebook Dynamic Ads, Instagram Shoppable Posts, Affiliate Marketing Channels, Retargeting Services, and Comparison Shopping Feeds with Suvae.org.

Keep reading to discover the benefits of Salesforce Commerce Cloud Integration and how Suvae.org can help you skyrocket sales by bringing your product’s information to the next level.

Benefits of Salesforce Commerce Cloud Integration for Product Advertising

Retailers using Salesforce Commerce Cloud (SFCC) benefit from Suvae.org’s ability to pull the most accurate product data from the platform and synchronize it quickly and effectively to use in online product marketing campaigns.

SFCC processing power is not affected

There are many ways to extract product data from SFCC to use for product advertising. Some integration partners use CPU-intensive processes that require massive calls to Salesforce internal APIs. Suvae.org’s unique integration approach will not affect your processing power. All complex processing and data manipulations occur within the Suvae.org platform.

Keep your campaign product inventory and pricing synchronized frequently

Our integration supports the delivery of product properties that change constantly such as inventory and prices. Our continual product synchronization with SFCC is an effective solution for retailers with highly volatile inventory or ongoing price change requirements (Black Friday or frequent sales).

Easily expand your shopping channels and markets globally

Rely on Suvae.org’s integration approach that supports multi-market product feeds for Salesforce Marketing Cloud and Salesforce Predictive Marketing. Leverage our platform’s pre-packaged configurations that connect directly to the product data for each of your markets.

What can a well-configured Salesforce integration do for retailers?

With Suvae.org‘s Salesforce cartridge, retailers can seamlessly connect product feeds from their eCommerce platform to their Salesforce marketing automation solution and marketing channels. Suvae.org’s full-service product feed management and marketplace synchronization platform help clients maximize product visibility by streamlining the syndication of product data to digital marketing channels and online marketplaces. Find out more about how we can help integrate your Salesforce Commerce Cloud with effective shopping channels:

Reach out to our feed management and marketplace integration experts at info@Suvae.org.

The post Salesforce Commerce Cloud Integration with Suvae.org appeared first on Suvae.org.

Triboo offers its customers a “one-stop solution” using a platform tailored to each one of them The purpose of this partnership is to allow brands and retailers to expand their omnichannel sales. With the support of Suvae.org, Triboo transforms and optimizes product data in a way that attracts the right audience during their path to purchase.

Brands and retailers selling in foreign markets can benefit from using Suvae.org’s multimarket product data transformation services.
“It’s important that both brands and retailers offer accurate pricing and inventory when selling in these markets so customers get a positive experience from the time they first see the product online to their checkout experience,” says Giovanni Guardalbene, CEO of Kipcast.

Triboo

“The partnership made it possible to optimize operational management, minimizing maintenance activities and allowing us to concentrate more on the quality of the data, that are necessary to offer our customers a competitive media strategy” – said Marco Da Vinci and Stefano Mannino, Program Manager and Head of Process Quality & Technology of Triboo.

Suvae.org

“We have a great partnership where we work as an extension of Triboo to provide their end customer with an exceptional experience to market their products. Suvae.org aims to help brands and retailers maximize product visibility and expand their reach in the E-Commerce landscape” – said Giovanni Guardalben, Founder of the data feed management platform ​​Suvae.org.

Suvae.org is a full-service product feed management and marketplace synchronization platform developed by Kipcast srl.
We help agencies maximize product visibility for their eCommerce clients by streamlining the syndication of product data to digital marketing channels and online marketplaces.  Reach out to our team and get more details on how we can help you expand to new channels and increase sales for your omnichannel strategy success.

The post Triboo & Suvae.org Partnership: a one-stop Solution to Expand Omnichannel Sales appeared first on Suvae.org.

In this post, you’ll discover the key factors to determine when you need to take the next step to a full-service data management platform. But first, let’s review what a Data Management Platform is and how it can benefit you and your business.

What is a Product Data Management Platform?

Data Feed Management Platform is a software platform used to collect and manage all your product data. This system allows you to have highly optimized information about your products, centralizing all those details into one file(product feed) to better promote your products across multiple channels, in different markets, and reach targeted audiences.

A Full-Service Data Feed Management Platform helps you with all your data management needs, from data feed creation, configuration, optimization, and synchronization, to customization.
Let’s dive into some of the reasons why and when you should consider a Full-Service Product Data Management Platform

Promote Products in other Countries, Currencies & Languages

If you’re looking to advertise your products in other countries, languages, and currencies there are a few challenges you might be facing.

To customize campaigns for different markets, you want to create dedicated feeds for each specific channel and customize your campaigns for each market you are going to sell on.
Here are some examples of scenarios that require separate feeds:

• If you want to tie a promotion to a certain country and not have that promotion show up in your other feeds.
• If you want to use dedicated promotions in certain countries and you don’t want the promotions showing up in other markets.
• When your product data from the master source contains some data that is only in one language and you want to remove it for other countries.
• Your inventory might change for different countries depending on where the merchandise is being stored.

Once you start advertising in more than one country and you’re creating multiple feeds for each channel in each country you need to be able to manage a large volume of feeds. This might not be that easy.

Here is where a full-service data management feed platform can help. The platform and service allow you to manage all your feeds, making sure they are all updated correctly as well as optimized for each country and channel.

Increase the Number of Products To Sell

As your business grows so can your product inventory. If you find you have ongoing technical feed issues because of the volume of your products then it is time to look at a full-service data feed management platform.
Some of the typical challenges brands and retailers have when they increase their product inventory can be:

• Product variants are mixed up when the data is pulled from the eCommerce platform. They need to be adjusted and reordered to match Google’s requirements.
• The more products you sell the more likely your products will sell out. If your inventory displaying in your ads isn’t up-to-date because it’s taking too long to synchronize with the website then the channel you’re advertising on might stop showing your ads.
• If you’re selling high volumes of products on your site the need for real-time synchronization of your products might be needed. You always want your website inventory to match the inventory displayed on other channels that promote your products.

If you’re having these challenges then it might be time to start working with a product data feed management company. Keep reading to learn more.

Increase the Number of Distribution Channels

The more channels you advertise on the more technical issues you’ll have. Seriously, do you have that much time to dedicate to feed issues?

Nearly every distribution channel you use to promote your products has different feed specifications. This means the product data within each feed should be customized to the needs of that channel and follow channel requirements. If you’re promoting your products in 5 different channels that means 5 feeds times the number of countries you’re advertising in.

Some popular distribution channels include:

• Comparison Shopping Websites & Search Engine Marketing: Google Shopping, Bing Shopping, Nextag, Shopzilla & PriceGrabber
• Social Commerce: Facebook Dynamic Product Ads, Instagram Shoppable Posts
• Affiliate Networks: Rakuten/Linkshare, CJ, Awin
• Retargeting Networks: Criteo & AdRoll
• On-Site Services/Tools: Site Search, Recommendation Engines & Size Finders

Feed requirements to promote your products across channels are constantly changing. We’ve provided only a few examples above but there are hundreds of options depending on which country you’re advertising in. For more details on available channels, take a look at the full list of marketing channels and marketplace channels you can connect to

Customize Your Product Data With the Right Platform

Troubleshooting and customizing your feeds for the best outcomes can take up much time and resources. A Full-Service Data Management Feed Platform helps you save time on manual tasks by automatically displaying your products and effectively reaching the right customers on multiple channels.
Here are some typical examples of customizations and data manipulations Suvae.org takes care of:

• Website scraping to get specific data that is not being captured in master feeds
• Adding GTINs from an outside source to be included in the feeds: these codes might not be available in master feeds or eCommerce platforms
• Reconfiguration of Product Titles and Categories to follow a specific channel’s requirements, including important information customers are looking for
• Adding product promotion information at specific times of the year

Time is money and leaving the technical details to a trusted feed management partner means you can focus on other important marketing matters. Learn how you can easily switch to a Full-Service Data Feed Management Platform. Contact Hightstreet.io experts for more information & Get Started!

Resources on Product Feeds:

• How to create a Google Local Inventory Products Feed
• How to create an Instagram Product Feed
• 4 Product Feed Solutions to Help You Save Time & Money

The post When Should You Use a Full-Service Product Data Management Platform appeared first on Suvae.org.