Creating product titles at that level can seem like a mysterious process, or a specialized skill. As generative AI in eCommerce becomes more pervasive, however, it’s possible for any brand to create product titles that attract online shoppers and convert them into loyal buyers.

The role of generative AI in B2B ecommerce optimization

Product title optimization is just one example of how generative AI in eCommerce is transforming the way brands operate. For several years now, companies have been training specialized algorithms on datasets known as large language models (LLMs) that allow software solutions to not only analyze information but produce new content.

Some generative AI in eCommerce tools have been focused on easily creating images for marketing campaigns, or copy for social media. However product title optimization may be the most promising area given the potential for AI to ease the process of developing effective titles quickly and at scale.

Introducing Suvae.org’s approach to generative AI in eCommerce

Suvae.org, for example, is now offering AI data enrichment and data classification and the ability to leverage third-party AI writing for e-commerce tools. This means brands can create multiple variations of copy to test and refine their product title optimization strategy, choosing only those titles and descriptions that prove engaging, relevant and have a propensity for high click-through rates (CTR).

These product titles can be enriched by a Suvae.org AI component that can handle specific requests, like making a title grammatically correct without changing the word order.

Suvae.org’s product feed management solution, meanwhile, uses an AI algorithm that takes context that’s already known about a product (such as how it has been mapped to existing fields, for example) and scores it for enhanced classification. There’s even a fallback classification the AI algorithm can use if no existing product context is available.

Generative AI in ecommerce for SEO optimized product title and descriptions

When you’re developing an eCommerce product description, AI can get you from a blank screen to a finished draft in seconds. Using AI for product title optimization is arguably even more powerful, because if the title is good enough, consumers might not even read the description and simply buy the product directly.

Effective product title optimization involves mastering a few basic elements. This includes developing titles in such a way that online shoppers will instantly recognize the product’s main features, whether or not they go on to read the full description.

A good product title will also come across as written for human beings, rather than stuffed with keywords so as to appeal to a search engine’s algorithm. That said, titles should include a primary and secondary keyword to ensure a listing is easy to find online. Finally, great product titles convey the benefit or reason to buy the product, giving customers greater confidence in their purchasing decision.

5 of the best AI writing for eCommerce tools

Suvae.org works with all the most well-known AI writing for eCommerce tools, including:

ChatGPT

Developed by Open AI, ChatGPT may be the best known generative AI solution and ignited huge interest in the category. It takes a conversational approach whereby users can simply type in a simple prompt such as “write a product title for XYZ brand based on its latest designer blouse” and get a result almost instantly.

ChatGPT’s base product is free but a $20/month ChatGPT Plus professional subscription offering promises faster response times and early access to new features.

Writesonic

Aimed largely at professional business users, Writesonic promises to help develop content that aligns with a brand’s particular tone of voice and writing style. It can not only be used to generate product titles but longer form content such as blog posts and articles of more than 1,500 words.

Writesonic has several pricing options, starting with a free version to a $79/month plan for solo marketers and small teams all the way to a $99.999 per year enterprise version.

Copy.ai

Copy.ai offers similar features as other tools that help with  generative AI in eCommerce, but stands out for a well-stocked library of templates for writing headlines and one-paragraph descriptions. It also includes workflows to help streamline common tasks in sales and marketing such as lead targeting.

Beyond a free version, Copy.ai’s one-seat starter subscription costs $36/month, while an advanced version with five seats is priced at $186 a month.

Jarvis

Powered by GPT4.5, Jarvis bills itself as an all-in-one AI assistant. That means besides AI writing for eCommerce, Jarvis can summarize content, translate it and explore content via a chat function.

Jarvis also has a free version and it offers a one-month trial of the more advanced Starter version that has more chat models, which then costs $9.99/month. The Pro version offers unlimited queries per year and also has a one-month free trail before costing $79/month.

Anyword

Anyword has positioned itself as an AI tool for writing social media copy and ads, which could include creating well-optimized product titles for a brand’s website or marketplace listing. It also offers tools to detect whether content is similar to what’s already online and a number of third-party integrations.

Anyword has three plans: a $49.99/month Starter, a $99/month “Data Driven” version that backs up content with its performance data and a $499.99/month Business version where its algorithm is trained on its most successful past campaigns. Enterprise pricing is available upon request.

Future trends in generative AI for B2B ecommerce

Generative AI in eCommerce is only going to become more advanced as companies develop better natural language processing engines and further integrate with existing digital marketing and sales tools.

Today, many people are using AI writing for eCommerce software to revise their first attempts at product title optimization. Over time, the technology may offer the perfect copy on the first try, whether you’re using an eCommerce product description AI writing tool or something similar.

In the meantime, Suvae.org’s AI capabilities will help brands do an even better job of setting up product feeds with less effort while driving greater performance and revenue. Whether you’re focused on creating product titles, exploring data enrichment or improving the way products are classified, the time to begin leveraging generative AI in eCommerce is now.

Connect with us to learn more about how Suvae.org is weaving AI into our products and services and how you can get started.

The post Using Generative AI to optimize Titles and Descriptions for Superior Ecommerce Feeds appeared first on Suvae.org.

Even then, however, browsers don’t always convert into buyers. As Salesforce recently reported, online e-commerce orders have seen a significant 4% year-over-year drop – the largest in the past 5 quarters. Other research has found 76% of consumers switch brands after a single less-than-perfect experience.

Product title optimization is a surprisingly powerful way to address many of these issues. It helps you ensure customers find the items they want, that they’ll have all the details they need and that your content is ready to be distributed through any digital channel. .

What is Product Title Optimization?

Hopefully, your brand is already actively practicing search engine optimization (SEO) for the various sections of your website. This usually involves researching relevant keywords that reflect what your target market tends to look for on platforms like Google.

Product title optimization is part of SEO, but one that’s easily overlooked. It’s a process of making changes in how items are described to improve their performance. By optimizing product titles, you’re ensuring that what you’re publishing online relates to common search queries.

This helps your brand on several levels. From a marketing perspective, learning about Google Shopping product title optimization will drive more organic traffic back to your eCommerce pages. If you’re selling on marketplaces, perfecting Amazon product title optimization, for example, will give you the best chance of being discovered by a large audience of shoppers.

A well-optimized product title also makes intuitive sense. If your customers were visiting a physical store, you’d want to make signage clear and provide enough information to lead them directly to the products they want. The same principle holds true online.

Product Title Optimization: Examples

The most valuable customers – the ones who spend more, and spend more often – are always looking for something specific and special.

If they search on Google for “luxury handbags,” for instance, generic results won’t interest them.

Optimizing product titles should take into account the materials you use, the uniqueness of a style, and anything else that might make a search result or ad stand out. Consider the following:

(Brand name) Trendsetter Saffino Leather Compact Yellow Handbag

In just a few words, this fictitious brand has not only included its product’s name (Trendsetter), but details that speak to its quality, size, and color.

The same goes for other kinds of products. If you’re selling footwear, there’s a big difference between “men’s dress shoe” and “Men’s Italian leather upper tasseled loafer.” In this case, little things can make a big difference – not only in terms of how content is displayed on the web but in product feeds that support all your digital channels.

How does Product Title Optimization work?

There’s a lot to consider when you’re optimizing product titles. Make sure you address all of the following:

1. Study the requirements of any search engines, digital channels, or online marketplaces

Most brands don’t rely solely on their own websites to generate the online shopping activity they need to grow. If you’re taking advantage of popular search engines or marketplaces, do your homework by checking what they expect to see.

Google Shopping product title optimization, for instance, has specific syntax, schema, and structure to make the most of its services. Look for any information that is provided to sellers, like this SEO guide that includes steps for Amazon product title optimization.

2. Use keyword research to ensure relevant search queries

Digital shoppers may be searching online without realizing you carry exactly what they want or need. The only way to ensure you align is by using keyword search tools and imagining yourself in their place to identify the kind of phrases they’re likely to key into Google.

In general, the right use of keywords will communicate what your product is, what it does, and what kind of problem it solves – even if the “problem” is adding the perfect garment or accessory to their wardrobe.

3. Balance being descriptive with keeping titles short

There’s an art in conveying the value your product is providing without asking consumers (or Google) to parse a significant amount of text.

Aim for seven words or less, or about 50 to 75 characters. As you’re optimizing product titles, ask yourself if there is anything redundant, unnecessary, or overly verbose. Bear in mind that shoppers will be seeing your products among many others. Respect their time and give them a great experience by making it easy to scan.

4. Weave product variations (size, colors, etc.) into titles

Customers love choice, which is one of the reasons many brands have learned to offer their products in a variety of styles, colors, sizes, textures, and more.

Product title optimization should take into account these variants, including those where there are none. “One size” might be included in a title for an item that is one-size-fits-all, for instance.

5. Structure titles by prioritizing the most critical information first

Some of your target market is probably still shopping online using their desktop PC, but many others will have opted for a mobile device like their smartphone. That means there is the chance a portion of your title could get off when it’s displayed in search results or shopping ads.

To mitigate this, think carefully about structure when you’re optimizing product titles. You can begin with your product’s brand name, for instance, followed by the material, color, and size. Depending on what’s most important to your customers, however, it might be better for the brand name to be followed by the color first, then size and material. Outside of fashion categories, specific product features might need to come before other descriptors.

6. Optimize titles with product descriptions in mind

While product title optimization is important, it’s not your only chance to sell consumers on the value an item is providing.

When they click through an ad or search result, for instance, you’ll have the opportunity to provide a more detailed product description on your website or an online marketplace. Don’t simply repeat the same information in these areas. Think of the product title as the cover of a book and the description as the story they came to hear.

7. Review competitor brands and revise accordingly

Back when telephone print directories were the easiest place to search for a business, a housepainting company might have called itself AA Painters so it would be listed first. A competitor might try to get ahead by calling itself AAA Painters. You have to be more sophisticated when you’re using search engines, but it still pays to keep an eye on what rival companies are doing.

Are your competitors using the same product title structure for most of their items? It might mean shoppers gravitate to that format, but it could also be a chance to innovate by highlighting a different detail first. Do they use the same adjectives that you use? Maybe you can find a synonym to set yourself apart. Always be looking for attributes in product titles that will convey your uniqueness as a brand.

8. Act like a “Mystery Shopper” and think through the customer journey online

Now and then pretend you’re not an employee at your brand but the kind of person it is hoping to cultivate as a long-term customer.

Building on the point about competitors above, do a search online for one of your products and be honest: would you choose your own company’s item first? If not, why not? Do the same exercise on an online marketplace.

9. Avoid overly promotional phrases

Words like “stylish,” or even “luxury” might work well enough to generate click-throughs and purchases. Sticking in phrases like “Buy one, get 50% off” in titles is a bad idea too. They could even run you afoul of search engines if you’re trying to fine-tune Google Shopping product title optimization.

What shoppers want instead are details that matter. This could include phrases like “oversized,” “skinny fit,” “waterproof” or “insulated, among others.”

10. Check for capitalization, grammar, and overall quality

Not every word in your title needs to be capitalized. Unless it’s not a proper brand name, stick with capitalizing the first letter of the first word instead.

Needless to say, optimizing product titles isn’t finished until everything has been proofread to ensure it makes sense and that everything is spelled correctly. This is also where you can consider the use of symbols, such as dashes or commas, to help separate key elements or ideas within your title.

Remember that your product titles are part of the first impression you make with customers, so the copy needs to be as professional as possible.

Explore Product Title Optimization Tools

You may want to establish your quality standards by optimizing product titles for an initial set of products, but in some cases, your inventory can include hundreds of products or more. The effort involved in product title optimization for everything you sell can become a considerable burden. There are some free online tools available to assist with this, such as product title generators, but the best automation solutions scale across your product feeds.

Suvae.org, for example, has been developing a patent-pending system based on artificial intelligence (AI) and machine learning (ML) to enhance every aspect of product title optimization. This approach starts with identifying accurate, precise categories and product types, and then extracting the most popular search keywords. Before going live, however, users have an opportunity to review optimized product titles and accept them at their own discretion.

Reach out to us to learn more and begin your journey to improved product title optimization today.

The post 10 steps to Product Title Optimization Perfection appeared first on Suvae.org.

While the company sells plenty of its own merchandise to eCommerce buyers, for example, as many as 60% of paid units are sold on Amazon by third-party merchants across a wide range of categories.

The size of the marketplace indeed means there is plenty of competition on Amazon. However, the company continues to offer innovations that help other brands stand out. This includes the “Inspire” feed introduced in late 2022, as well as product discovery tools based on augmented reality and visual search.

How to better list your products on Amazon Marketplace

Much like other online marketplaces, getting products listed on Amazon involves some basic steps.

You’ll need to choose the appropriate product category, determine your pricing strategy, select a fulfillment method, and use keywords Amazon visitors will likely key into the search bar.

Some of these steps will involve some manual effort, but to scale effectively and maximize your eCommerce sales opportunities, you’ll also want to harness the power of automation for your Amazon product data feeds.

Benefits of having an optimized Amazon product data feed

Amazon’s marketplace customers have the same expectations as those who discover your brand through your website or any other channel. They want to see accurate product listings, up to date, and reflect what’s available for purchase.

As you begin to list more products on Amazon, however, maintaining the quality of your data can become incredibly difficult. Updating pricing, available inventory, and other aspects of hundreds of listings or more isn’t a great use of employees’ time.

Beyond taking those chores away, the benefits of automating your Amazon product data feeds include:

1. Listings that do your products justice

When consumers walk into a physical store, you only get one chance to make a first impression. That’s why retailers often put out their best products on a table or rack where discerning customers can notice all the key details.

The same principle applies to online product listings. Your Amazon product data feed should be optimized to ensure you’re providing everything from product titles, descriptions, and images that convert visitors into buyers.

2. Product information customers can trust

Without automation, an Amazon product data feed might only be updated once every few days. That poses a risk that customers will not realize the price of an item they’re considering has changed, or that it’s temporarily out of stock.

Your goal should be to provide real-time updates that reflect the current state of every product in your inventory. That way, you can more easily offer promotions and discounts that drive more activity during periods like Black Friday.

3. Can’t-miss visibility in Amazon search results

Much like when they’re looking up information on Google, many consumers probably don’t want to go past the first page of results when they’re searching on Amazon.

When you put in the work upfront to research the right keywords, an Amazon product data feed will maximize the likelihood your items will rank higher than competitors. And of course, with its one-click buy button, Amazon makes it easy for customers to take the next step when they find what they want.

4. Access to a global market

Unlike the limitations of a physical storefront, eCommerce allows sellers to transcend borders and other geographic boundaries. This is especially true on Amazon, which enjoys billions in sales in markets such as the U.K., Germany, and Japan.

No matter where they’re based, though, your customers should have a consistent experience in terms of the level of detail and timeliness of the data in your listings. Automating your product feed on Amazon will ensure that, even if the same customer decides to browse across more than one Amazon regional site.

5. An end to constant inventory worries

It may sound like a nice problem to have, but when a product proves more popular than expected there can be more disappointed customers than those feeling satisfied. Running out of stock can hurt your reputation as a brand, both with customers and Amazon itself (more on that later in this post).

Think of your product data feed as a trusted assistant who makes managing inventory levels both easy and efficient. Stock getting low? You can set an alert to be notified and take action before it’s too late.

6. Out-price the competition

Depending on the product category, there may be little to truly differentiate your brand from your rivals, other than what you’re asking customers to pay.

Instead of treating this as a race to the bottom in terms of revenue, however, you can use Amazon’s Repricing tool or your analytics to determine what will make the most sense for your business.

Then, when you’re ready, you can use your Amazon product data feed to get new prices up with speed, especially amid moments like Black Friday when you know there are likely a lot of people browsing the marketplace for a deal.

7. A stronger partnership with Amazon

Amazon has to manage a slew of seller relationships, and its priority is understandably to ensure its marketplace meets the highest quality standards.

If your listings aren’t properly formatted, for example, or are missing key attributes, it can jeopardize your brand’s future in Amazon’s marketplace.

This is another example of where relying on manual, human effort doesn’t make sense. A product data feed optimized for Amazon reduces the risk of errors. That not only means you’ll avoid being suspended from Amazon’s marketplace program; you could become one of its most trusted eCommerce partners.

8. Greater capabilities to execute data-driven decision-making

Amazon wants its sellers to share its customer-obsessed approach to eCommerce. That’s why the company offers analytics tools that let them track their performance. Having the data is only the first step, though.

As you get a better understanding of what’s selling and why, you can begin to make tweaks to your listings that will supercharge your conversion rate. It might be adding more details to a single product listing, offering a promotion based on a possible best-seller or simply ensuring you hold onto the right level of inventory for seasonal products.

9. An accelerated path to eCommerce expansion

Creating an Amazon product data feed isn’t an isolated IT project that takes up time and resources. It represents the beginning of a multi-channel sales strategy that can continue to offer dividends.

With your product data optimized, for instance, you can begin to look at other digital channels that are likely to attract your target customers.

This can include social media channels like TikTok, for instance, or even one of the growing number of online marketplaces being offered by brands that are already household names, such as Macy’s and Bloomingdale’s.

10. A customer experience that builds brand loyalty

Customers who initially discover your brand on Amazon’s marketplace may decide to visit your website to learn more. They might pay greater attention when your products show up on Instagram or Facebook. Some will even opt-in to receive your e-mail newsletter for additional promotions and discounts.

The product data feed you set up on Amazon will let you build a relationship with these customers based on a positive experience, where they find what they want and get it sent their way. When they’re satisfied, it’s not just Amazon that benefits – your brand will too.

How to create an Amazon product data feed

Setting up an Amazon product data field involves the following:

1. Open an Amazon seller central account so you have access to send your product data feed to the marketplace. You’ll need to provide a credit card, tax identification information, and basic business information such as your business name, address, and contact details.
2. Link your business bank account to your brand’s Amazon seller account.
3. Choose the local marketplaces Amazon operates that are most relevant to your business in terms of your target customers.
4. Choose your preferred billing plan – unless you’re selling as an individual this will be a professional plan aimed at corporate entities for a nominal monthly fee.
5. Complete your tax interview – Amazon needs to verify the professional status of your business.
6. Enter basic product information – This is where you can clarify whether you’re the manufacturer of the products you’re selling or whether you’re reselling on an OEM’s behalf. You’ll also quantify the volume of products you’ll be selling on Amazon and whether or not you use UPC codes for your products.
7. Add all the necessary data attributes such as product title, category, SKU, price, images, and URL of each item. Don’t forget critical details such as shipping costs if you’re not using Amazon’s fulfillment service. Be as detailed as possible to provide the best experience for Amazon customers.
8. Upload your inventory file: Within your Amazon seller account you’ll visit the inventory page and deliver the content in either text or XML format.

Be prepared to make changes to this feed as you manage your stock levels, customer demand, and many other factors.

Managing your Amazon product data feed with Suvae.org

There’s no need to tackle the complications of setting up an Amazon product data feed on your own. Suvae.org has years of experience helping brands reduce their time to integrate with Amazon’s marketplace and focus on revenue generation.

Reach out to us to learn more about the marketplace integration services we provide. We can offer a demo that will show you what’s possible, and set you up for more sales on Amazon today.

Start Selling On Amazon Marketplace

Related Articles

• How to Sell More Using Amazon Keywords
• Your Ultimate Guide to Amazon Pricing Strategy Success
• What You Don’t Know About Amazon FBA Inventory Management

The post Amazon Product Feed Optimization: 10 reasons to start now appeared first on Suvae.org.

In its 2023 What’s Next Trend Report, TikTok provided its assessment of what keeps consumers coming back to its app for hours on end: the focus on relatable and uplifting has created a community that is ready to take action. Ads with a high entertainment value scored 15% higher for purchase intent.

Having a TikTok product feed is just as important as making an ad funny or heartwarming, though. Consumers need to see products with accurate, up-to-date details before they click a “buy” button. When it’s done right, however, selling on TikTok could be an important growth driver.

Benefits of selling on TikTok

Just consider the results of a survey published in early 2023 that showed 83% of consumers believe TikTok will become the home shopping network of our digital age. This has attracted big brands like Fenty Beauty, which got headlines for running contests and other marketing tactics on TikTok. Another study found clothing is a top spending priority for women using TikTok.

Is it worth selling on TikTok? Yes, because:

• It’s the third-largest social platform, with more than 800 million users (and still growing!).

Achieving reach within large consumer segments matters, especially when you’re selling luxury products across multiple geographies. Marketing on TikTok should be just as big a priority as being present on other popular channels, such as search engines or display advertising.

• Though it attracts users of all ages, the largest TikTok segment is between 18-34.

For brands in segments like fashion, this represents one of the most covetable demographics, based on disposable income and typically high levels of shopping and spending activity. It’s an audience where the marketing return on investment (ROI) may be higher.

• TikTok’s “For You” page is designed to help people discover people brands they don’t know.
  Other social platforms, such as Facebook and Instagram, organize feeds primarily based on content from someone you’re following. That can make it more difficult to raise brand awareness among new prospects. TikTok’s approach has become so successful it is being replicated on other social platforms, including Twitter.

TikTok also provides brands flexibility in terms of creating effective marketing content to reach their business goals, such as driving more revenue, increasing share of wallet among existing customers, and increasing brand affinity. Marketers can create their TikToks using little more than a smartphone, for example, showcasing stylish products in a way that feels native to the platform. Brands can also partner with influencers and creators who already have large followings on TikTok that point them to their TikTok Shop.

Get the Details on How to Sell Products on TikTok

What Is TikTok Shop?

Initially available in locations such as Southeast Asia, TikTok has continued to roll out TikTok Shop, which allows merchants to display their products to its community, along with directly integrating e-commerce capabilities for shoppers for a smooth purchasing experience.

TikTok Shop also includes tools to manage campaigns, analytics to track marketing performance, and access to collaborate directly with creators.

Selling on TikTok via TikTok Shop isn’t limited to shopping ad campaigns but merchant-led live videos and in-stream videos. For many brands, however, the most natural starting point will be simply setting up a TikTok product feed to ensure their products are being featured where their customers are most likely to be browsing online. Before that, though, it’s important to understand how your ads will show up on the platform.

TikTok Shopping Ads Formats

There are also several options for formatting your TikTok ads. You might want to consider trying them all and doubling down on those that prove most successful after running a test for some time.

Live shopping ads, for instance, are probably best suited for a time-sensitive event, such as the launch or availability of a new product. They will be seen in real-time as people are scrolling through TikTok and can be a chance to answer questions and get a work-through of products in detail.

Video shopping ads appear on the “For You” page of the app, which means they might work well as a way to raise brand awareness among consumers who don’t yet know your brand very well. The good thing about these ads is that the videos are shoppable, meaning people can place orders directly if they like what they see.

Catalog listing ads are probably the most familiar format if you’ve run campaigns through channels such as Google. Setting up a TikTok product catalog allows you to curate the items you want to curate and highlight to the app’s discerning audience.

No matter which format you choose, you need to make sure your ads feature the most relevant items from your catalog, which is where a TikTok product feed comes in.

How To Create A TikTok Product Feed

Much like other social commerce platforms, you can begin setting up a TikTok product feed once you’ve created an account on the TikTok Business Center. This requires time and attention to detail.

1. Create your TikTok product feed catalog

With the “Catalog” area of the TikTok Business Center, choose “Add Catalog.” Enter details such as your catalog name and business center account as well as your:

• Location
• Default currency
• Targeting location
• Industry

Select “Create” to finish setting up your catalog.

2. Choose your product upload option

From there, you can begin to add items to your TikTok product feed in one of two ways:

• by entering detailed information about each product
• by working with a partner that offers a solution to automate your TikTok product feed. In this scenario, we’re walking through all the steps in manually adding products

Once you’ve created a catalog, navigate to the area called “Manage” and then “Products.” This will present you with a template to download.

In the same area, select “Add products” and click on “Manually add.” Click “Next” and then begin entering all the required product information. When you’re done, click on “Import.”

3. Enter product attributes

TikTok’s Catalog Manager requires nine different mandatory fields for every product you sell on its platform. This includes:

• Product images
• SKU ID
• Description
• Price
• Video URLs.

To maximize the potential of selling on TikTok, you probably want to consider the 27 optional fields as well.

4. Choose a storage format for product attribute data

Most brands have many different products to include in their feed. Make sure you store them as a CSV, XML, ZIP, or other appropriate format

5. Establish your feed schedule

Depending on how often products get updated within your catalog, you may want to schedule feeds on a daily or even hourly basis. Remember that consumers will be expecting all your catalog data to be accurate and error-free. If you’re choosing hourly, you’ll need to indicate the precise time the file updates should begin.

6. Choose a product update method

If you’ll be primarily adding or updating details to the items in your TikTok product feed, upload the file you need for each one. If you’re replacing your data feed, you’ll need to upload a new one where the existing one was located. Choose “Import” to complete this process.

7. Group products into sets

Find “Product Set” within the “Category area and choose “Create a product set.” From there, you can either manually select one product at a time by clicking on “Manually Select Products” or “Use Filters” to make it easier to create product campaigns. Click “Confirm” when you’re done.

8. Add new product sources

Although you need to choose an initial source when you’re first setting up your TikTok product feed, you can introduce others later on. This is done simply by choosing “Add Products” after selecting “Product Sources” in the “Configure” area. Remember that TikTok needs to review all the ads that run on its platform – it suggests only having one data feed per catalog to expedite this process.

9. Edit and add products

There is still plenty of opportunity to make changes to your product information after they’ve been added to your catalog. You’ll find the edit button by hovering over the product name, which will allow you to make changes in each field. The product SKU ID has to remain the same, however. If you need to delete a product because it has been discontinued or your brand is no longer carrying it, click a checkmark next to the product and choose “Disable” from a nearby drop-down menu.

10. Establish TikTok product catalog rules

Sometimes you’ll want to make minor changes to your product information, and TikTok offers a rules-based mechanism for doing so. Just choose “Product Sources” within your catalog, click on the source name, and select “Add Rules” under the settings tab.

You’ll have several options here. You can opt for “Value Replacement” to swap one value in a product with another, set “Default Value” or even “Mapping” to map a value from your file into a TikTok-supported column. “Regex Replace” is a way of substituting inventory details in your TikTok product feed file with a new value.

TikTok’s Business help center offers even more details on every step in this process.

It’s important to remember that manually adding products isn’t a one-time exercise. Pricing, for instance, will only be displayed in the currency you chose when your product was created. If you use TikTok to sell into new markets, it will have to be updated. The same goes for changes to product descriptions, SKU IDs, and more.

Why you should use a product feed management platform for selling on TikTok

Automating product feed management takes away the hours otherwise spent adding and updating items to your catalog, while also improving the accuracy of all the data your customers will see.

With Suvae.org’s Social Commerce service, for example, everything from feed configuration to product data optimization and synchronization is managed for you. Flexible configurations allow you to keep on top of changing channel requirements, and you can connect your analytics platform to track the performance of products you’re selling on TikTok.

Though it’s just one of many possible channels you can turn into a shoppable storefront, TikTok’s popularity is impossible to ignore.

Connect with us to start synchronizing your product feeds on TikTok and learn more about how Suvae.org can ignite your social commerce sales.

The post Use TikTok Product Feeds for stronger eCommerce appeared first on Suvae.org.

Your product feeds are your most valuable marketing assets to scale your sales on marketplaces and marketing channels. To meet your goals, the quality and relevancy of your product information within your feed should be exceptional to provide a successful customer shopping experience. The saying “Garbage in, Garbage Out” couldn’t be more accurate.

Read on to discover everything you need to know about product feed optimization. This includes translating feed technical requirements into understandable and actionable tasks to improve your product listing results.

What is Product Feed Optimization?

The term “product feed optimization” sounds vague and mysterious, but when you break it down to the basics, the concept is simple to understand.

Product feed optimization is a process that e-commerce businesses use to ensure their products are visible to potential customers on various online sales channels. A well-optimized product feed helps marketers to generate more relevant ads based on searches, structure ads in a way that appeals to customers’ needs, and control the timing of when and what ads customers see, defined by the seller.

Why is Data Feed Optimization Important?

Your eCommerce operation relies on the successful integration and synchronization of product information, ensuring its consistency across all of your platforms and channels. Shopping Feed optimizations affect your campaign success by fully leveraging the number of available offers and by accurately matching ads to products users are interested in.

It’s hard to imagine a product feed having so much impact on your marketing performance. To help you understand why optimization is important, let’s break down the benefits.

Top 5 Benefits of Product Feed Optimization

Master Data Feed Optimization

How do you begin your feed optimization process? You start with creating a quality master feed which is used as the basis for making additional data feeds for each marketing channel like Google, Facebook, Instagram, and others.

Here are the steps to build the basis for an optimized master data feed:

To expand your product feed marketing, check out our comprehensive list of marketing channels and online marketplaces that need product feeds.

Product Data Feed Optimization for Marketing & Marketplace Channels

Small retailers or brands usually start expanding their reach by selling a few products on marketplaces and advertising some products on shopping channels. At this stage, a simple product feed plugin to create a feed may be “good enough” to start running product listing ads on channels like Google Shopping. As you grow and expand, you should be on the lookout to find a full-service product feed management and marketplace integration solution to free up your team’s time to manage all of the feed optimizations needed to scale your sales.

As your eCommerce business grows, you need multiple product feeds for popular shopping & marketplace channels.

Find more in-depth channel product optimization tips by clicking on the link of the channel feed you want to learn more about.

Types of Data Feeds to Optimize

Now that you’ve learned about master feeds and channel feeds, let’s get into more detail on optimizing Google Shopping feeds.

Important Tips for Google Shopping Feed Optimization

There are over 1 billion shopping sessions per day on Google Shopping. It is no wonder it’s the most popular search advertising option for both small and large eCommerce companies.

Reviewing the data in your Google Shopping feed attributes to ensure it’s compliant with Google’s requirements and relevant to the products you’re selling, is the basis for a quality feed.

Use these shopping feed optimization tips as a framework to create better feeds for improved product listings.

Top Google Shopping Attributes to Optimize Within Your Feed

Title

The more relevant your title is to what a person on Google is searching for, the better your product listing’s performance will be. They advise advertisers to avoid promotional text and align their landing page’s title with the title in their feed.

A product feed management solution allows you to create rules so that if specific attributes aren’t available, you can replace them with other details or even add a plural to make the title read better.

Product Title Example:

Brand [blank] Product Name (when available) [blank] product type (when available and not in the product name)[,] gender (plural with ‘s)[,] [material])[,] color[,] size

Color

Google Merchant Center recommends if you use a unique color, on your landing page, you should submit that value through the [color] attribute. Google crawls your landing page and matches the color in your feed to what’s on your landing page. If there is a mismatch, then Google Merchant Center could produce an error.

They recommend adding a more common color name, like “Red” or “Black”, to your title [title]. These accepted terms help ensure that your products are correctly categorized and displayed in relevant search results.

Category

Instead of leaving Google’s product category [google_product_category] attribute blank, use it to help create findable products by people searching for them in your category. If you don’t provide category information within your feed, you run the risk of Google automatically categorizing your products.

An example of a well-chosen product category for a dress is Clothing & Accessories > Clothing > Dresses

Get more in-depth information on Google Product Category Optimization.

GTIN

The Global Trade Item Number, or GTIN, is no longer a required attribute for your Google Shopping feed but is still worth using in your optimization process. When you’re running Google Shopping ads, you’re bidding against competitors potentially selling the same or similar products. The GTIN code helps customers find your specific product listing easier and faster.

Other Important Product Feed Optimizations

The competition on Google Shopping is fierce to get the most exposure for your products. To take your campaigns to the next level, review the accuracy of your data and Google requirements for these attributes. Regularly review and update your product feed to ensure your ads are performing well.

1. Image URL: Use high-quality images that meet Google’s image requirements to attract shoppers.
2. Price: Keep your product price competitive and consistent across all platforms.
3. Product Type: Categorize your product accurately using Google’s product taxonomy.
4. Brand: Include your product’s brand name to increase clicks and conversions.
5. Availability: Keep your product availability up-to-date to avoid disappointing shoppers.

Check out this article on Google’s Merchant Center’s Feed Optimization to minimize disapprovals and gain market share on Google Shopping.

Example of Product Feed Optimizations

To help you get a better understanding of how to improve your product feeds, we’ve provided our top 14 optimization suggestions for fashion & apparel customers who want to take their product feed optimization to the next level.

1. Eliminate all GMC disapprovals & warnings for your different markets
2. Check the Robots.txt configurations on your website
3. Eliminate Duplicate Product Titles/Descriptions
4. Fix Google Category and Product Type mappings
5. Verify issues with automatic updates by Google
6. Evaluate the usage of Promotions
7. Standardize Product Titles & Descriptions (A/B tests)
8. Improve Product Types where feasible
9. Expand Descriptions (where necessary)
10. Fix colors and size
11. Add Product Highlights
12. Add Product Detail
13. Add as many other parameters as possible (such as patterns, material, etc.)
14. Use All Custom Labels
15. Use Performance Custom Labels

Additional Tip
Having the knowledge to create a product data feed and consistently conducting audits to pinpoint the appropriate optimizations can significantly impact the success of your long-term shopping campaigns.

Product Feed Optimization Case Study

You can read all there is to know about product feed optimization but how do you relate it to real-life outcomes for your business? Here is a summarized product feed optimization case study to show you how feed optimizations lead to achieving marketing goals.

Product Feed Optimization for Browns

The Canadian fashion retailer Brown’s had a goal to ensure shoppers find their products when searching for specific items like “Ugg Adirondack” or “Converse Chuck Taylor”.

Suvae.org helped them achieve their objective by:

• Leveraging integration with Salesforce Commerce Cloud to update, optimize and connect product data to various platforms. These included Google Shopping, Facebook Dynamic Ads, Instagram Shoppable Posts, affiliate marketing channels, and retargeting services
• Providing refreshes from Browns’ eCommerce platform every 30 minutes and publishing the available data to channels such as Google Merchant Center six times daily.
• Offering multilingual optimizations in both English and French, for channels like Facebook, Instagram, Google Shopping, and Pinterest
• Each feed item has optimized titles, product types, promotion IDs, and custom labels that reflect details such as language and inventory levels

The Result
Thanks to these ongoing product feed optimizations, Browns was able to meet its customer’s expectations and continue to deliver an ideal shopping experience by only promoting in-stock products.

Access the full product feed optimization case study for more insights.

Maximize the Success of Your Online Selling

In simple terms, your product feed is like a car’s engine: It needs ongoing service to get the best performance — the quality and frequency of servicing that engine matters.

As you review this guide to optimize your product feeds, keep the following points in mind:

• The quality of your output is determined by the quality of your input: Use quality, relevant data in your feed to get the best results
• Your most valuable marketing asset: The many benefits of an optimized product feed equate to it being a priority for your business.
• Details matter: Knowing where your data resides, how your product information is structured on your website, what countries you want to target, and the best channels to expand your reach and sales are crucial elements to designing a successful product feed that gets results.

Suvae.org feed optimization tool enables you to automate the process of updating your data feeds, ensuring that they are regularly refreshed with detailed information about your products. With this, you can effortlessly create thousands of automated campaigns

Our full-service approach is designed to make you feel like you are working with a partner who is fully invested in your business. Unlike self-serve tools that offer little in-person interaction, you get the personalized attention and support you need to achieve your business goals by working with our team.

Keep your product feeds optimized and build successful shopping campaigns to grow your business. Contact us today to get started.

The post Top Tips for Mastering Product Feed Optimization appeared first on Suvae.org.

For the brands, meanwhile, an easier approach to addressing those needs allows you to grow. The business case for data feed management, therefore, is a pretty easy one to make.

Despite the ongoing concerns about the state of the global economy, for example, recent data suggests consumer spending online shows no signs of slowing down.
In the U.S. alone there was a more than 10% increase in eCommerce activity totaling US$72 billion in October. Some categories are seeing buying activity skyrocket, such as a 142% jump in outerwear apparel.

According to other research, however, the surge in eCommerce sales comes with new challenges. These not only include supply chain woes but also the cost to acquire and keep customers.
That may be because brands have to balance providing the best products at the best price while ensuring they show up in all the myriad channels their target customers might be browsing.

Data feed management technology speaks directly to these eCommerce hurdles and is the best way to begin overcoming them.

What is Data Feed Management?

By facilitating the distribution and management of product listings, data feed management helps online sellers transform everything from how they monitor their inventory to the level of personalized advertising they can bring to their customer experience.

The best data feed management platform should not only allow you to populate all the necessary digital channels with your product listings but also synchronize them to ease the process of updating or making changes to them.

Benefits of Data Feed Optimization

Why is data optimization important? Because you never get a second chance to make a first impression – including the impression you make with a digital ad.

When consumers type a search into Google, for instance, they may only spend a few seconds deciding whether the ad that comes up in response is worth a click.
The quality of the elements that make up that ad – the title, the description, the price, the category, and the availability are just some of the factors that will convince them to buy from you, one way or the other.

Providing that data can vary significantly from one digital channel to the next. This can mean considerable work for those behind the scenes to tailor product feeds for every affiliate network, marketplace, or comparison site available to them.

How Product Data Feeds can help

Optimizing product data feeds puts you in a position to sell anywhere your customers are searching for their next purchase. Instead of worrying about the unique requirements for each channel, data feed management allows you to focus on creating ads that are more creative and compelling to entice a greater number of purchases.

Creating product data feeds can also avoid manually exporting your product catalog and creating a disconnect between the products customers want and what you have in stock.
The greater consumers’ confidence in the accuracy of your listings, the more likely they will reward you with repeat business.

Product Data Feed Management tools for better listings

Listing your products across a variety of digital channels is a way of ensuring you’ve left no stone unturned.

While Amazon accounts for an estimated 40% of eCommerce activity, for example, that leaves a significant percentage of other channels and marketplaces where opportunities abound. This is especially true for luxury brands that want to take an international approach to market to the most discerning, high-net-worth consumers.

Besides marketplaces, connecting to your total addressable market could mean pursuing social commerce on channels such as Facebook, Instagram, or TikTok. Review sites and price comparison sites are other important touchpoints to consider.

Why choose Suvae.org as your Data Feed Solution Provider

Creating the perfect ads to match users’ intent and deliver the right information becomes faster and easier with the right solutions in place.

First, automation takes away manual efforts that are both time-consuming and prone to human error.

Secondly, synchronizing your listings with multiple channels at once allows you and your team to focus on analyzing the performance of your marketing campaigns to drive better results.

Hightstreet.io’s feed management platform was designed with these needs in mind. That’s why we offer effective and efficient backend synchronizations with the most popular eCommerce platforms. This includes Salesforce Commerce Cloud, IBM WCX, Magento, Shopify, and Oracle.

Once you’ve gotten set up, you’ll discover how to manage disparate data objects such as product data, inventory data, prices, orders, stores, and promotions.
This kind of granularity will bring greater precision to your efforts to connect your customers to the right information.

By linking your feeds with Google Analytics’ key performance indicators, meanwhile, Highsteet.io enriches feeds based on product performance. These feeds are based on real-time data, using application programming interfaces (APIs) in both data sources and output feeds.

The true power of the Suvae.org product data feed management platform also comes through optimizations based on artificial intelligence (AI), with automated keyword extractions and category mappings. You can block the delivery of a feed based on certain conditions and receive customized alerts as part of your monitoring extensions.

Of course, getting started with product feeds successfully depends on having a partner who’s ready to work with you. Suvae.org simplifies business process management (BPM) support to handle a variety of feed sequences and conditional behavior and leverage scripting techniques to assist with any use cases.

Reach out to us to schedule a call with our team and find out how easy it can be to promote your products successfully.

The post How Data Feed Management Enhances Your Digital Marketing Strategy appeared first on Suvae.org.

As the New York Times reported, Nordstrom saw a 152 percent increase in searches on its website for the term “workwear” in February 2022. Looking toward the Fall season, more employees are expected to return to work, and retailers look forward to a boost in back-to-office shopping items.

What does this mean for your brand? There’s an opportunity to rethink your consumer’s online shopping experience. The main considerations are your online presence and the positioning of your products. In this post, you’ll learn more about your customer’s back-to-office mindset, their changing shopping habits, tips on how to engage with them, and how product catalog optimization can help you reach maximum product exposure and connect you to the right customers.

Your Customer’s Mindset Going Back to The Office

In your customer’s mind, it’s time to look good and feel good at work. After two years of on and off lockdowns, employees returning to the office are searching for back-to-work clothing, and it’s expected that as more businesses bring back staff, the searches for office-related clothing and products will increase.

Google Trends reported that “business casual outfits” and “casual work outfits” searches hit an all-time high in the US back in March of 2022. But new online searches aren’t the only changes related to a workforce returning to the office.

What Changing Consumer Behavior Means for Retailers

There’s another behavior shift related to where and how people shop. The opportunity to shop online while commuting to and from work and buy in-store before work, at lunch, and after work.
How do you engage with your current customers and attract new ones as their spending patterns change?

Here are some tips:

• Integrate with new Online Marketplaces and market your products on shopping channels to be where your audience is
  Reach people browsing and searching for products by category, brand, and other factors.

• Promote products in your physical stores to capitalize on in-store shopping trends
  Use Google Local inventory ads to attract local buyers and advertise products based on audience location.

• Build better customer experiences on social media
  Integrate your products with Social Commerce Platforms like Facebook, Instagram, Pinterest, and TikTok. The more seamless your customer’s shopping experience, the more chance they’ll come back and buy more.

Attract More Customers, Wherever They Are

The saying “The one thing you can count on is change.” is the reality retailers are accustomed to. This is why having a solution to adapt to your customer’s shifting lifestyle is so important.

A popular method for keeping your inventory responsive to these market changes is Product Catalog Optimization. It’s the technical process of optimizing the product data in your catalog to help online shoppers find your products, make an informed buying decision, and provide a better shopping experience with your brand.

Think of how a supermarket continually merchandises its stock based on consumer demand, seasonal items, and promotions. The same result occurs when retailers use product catalog optimization to attract customers to their products everywhere they’re spending time online.

The New Omnichannel Commerce Strategy

Your catalog optimization doesn’t end with the products sold on your website. Whether you’re a retailer focused on selling in a local area or a global brand selling in multiple countries, your product data needs to be structured properly and updated frequently on every commerce channel. This practice is a core success factor of an omnichannel commerce strategy.

Commerce channels like Facebook, Instagram, TikTok, Google Shopping, Amazon, eBay, and Rakuten need dedicated and optimized product feeds.

Product Catalog Optimization Made Easy

Adapting to your customer’s changing shopping behaviors and adopting new commerce channels is part of a retailer’s job, but a lack of experienced resources and specialized techniques can be a roadblock.
This is where a highly technical product feed management service can help. Solutions like Suvae.org help you optimize your catalog and product data for every channel your products are listed.

Some benefits include:

• Boosting your eCommerce and local inventory ad sales by quickly and effectively updating your product pricing and inventory on all channels with specialized delta feeds
• Reaching more customers on marketplaces by using our experienced integration team to handle your marketplace integrations
• Increasing conversions on social commerce platforms by showcasing highly detailed product information using a managed service to handle every platform’s requirements

To easily promote and sell your products on multiple global channels, a product feed management and marketplace integration service specializing in a high level of data consultancy can help. This partner skill set is even more valuable to optimize your products and get them on the right marketplaces and shopping channels on time.

Learn more about how to use product catalog optimization to compete in an ever-changing market from real-world case studies.

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